Increasing sales by 63% through a Google Search & Shopping campaign
ESTETIKA
Estetika & Hercules Digital
Estetika, a pioneering business dedicated to producing high-quality, luxurious sustainable beauty travel and makeup bags. Their commitment extends beyond creating stylish products; they prioritise environmental friendliness, catering to conscientious consumers seeking eco-conscious alternatives in the beauty industry. Despite their commendable ethos and high excellent product, Estetika endured a pressing challenge: inconsistent sales as a result of poor marketing.
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Enter Hercules Digital, their strategic partner in navigating the digital landscape. Recognising the potential of digital marketing to amplify Estetika's reach, we crafted a bespoke solution tailored to their unique needs. Embracing a results-driven approach, we proposed a results-based payment model, aligning our incentives with Estetika's success.
Our Work
Harnessing the power of PPC Google Shopping and Google Search campaigns, we orchestrated a comprehensive overhaul of Estetika's online presence. With meticulously researched keywords and finely-tuned ad groups, we engineered a campaign strategy optimised for conversions; more specifically sales. The results spoke volumes: a remarkable 63% surge in sales, a testament to the efficacy of our collaborative efforts.
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Through our partnership, Estetika not only achieved their sales targets but also fortified their position as a trailblazer in sustainable beauty accessories. Together, we proved that strategic digital marketing can transform challenges into opportunities, propelling businesses toward unprecedented growth and success.
Our Approach
Objectives
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​Increase Estetika's sales.
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Achieve a high ROI with determined budget.
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Strategy
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Create a tailored, pay-per-click Google Ads search campaign that increases sales and provides Estetika with a high yielding ROI.
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Develop a high performing shop campaign optimised for conversions.
Results
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Increase in sales by 63%.
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Wanda Szychowska, Estetika
“Hercules Digital's ability to deliver consistent results and drive sales through their Google Ads e-commerce strategy has been fundamental to growing ESTETIKA's digital presence. Their transparency through their consistent communication and reporting has been refreshing for a digital marketing agency and I appreciate their part in growing my business."