We Help Australian
Trade Businesses Get
More Booked Jobs.
- Trade Specialists
- ROI Tracked
- No Commitment







One System. Built To Generate Booked Jobs.
We don’t offer disconnected services or one-off campaigns. We build and install one connected system into your business – designed to consistently generate enquiries, convert them into booked work, and maximise every opportunity over time.
Website
SEO, Google Ads & Meta Ads
Lead Generation
CRM Setup, AI Chatbots & Employees
Systems
Email & SMS Marketing
Social Media Content & Management
Lead Qualification & Nurturing
Automations
Proudly backed by Australia’s hardest working businesses








Built For Trades. Nothing Else.
Pick your trade and see how the work actually comes in. Every campaign, landing page and follow-up sequence is written for how home service jobs are won – quoted, scheduled and booked.
Not on the list? We build for most home service trades – if you quote jobs and send someone to site, the system fits.
Air Conditioning & HVAC
Split systems, ducted installs and servicing – through every heatwave and cold snap.
Typical jobs
- Split system installs
- Ducted upgrades
- Breakdown callouts
The System In Action
South East Air
25-42x
ROAS, consistently delivered month after month over 6 months
RemovalistsMan & His Van
1/3
Of the industry average cost per lead, achieved within the first 3 months
Property MaintenanceElements Defence
12-15x
ROAS Sustained Consistently Across 8 Months Of Campaign Management
Air ConditioningBradshaw Air
35k+
In Booked Jobs Generated In The First Month
RemovalistsPanda Removals
$25
Average CPL delivered consistently over the first 3 months
See What Your Growth Could Look Like
We’ll map out exactly what we’d build for you – based on your service, your area and your current setup.
Most Agencies Sell Services. We Install Systems.
Other Agencies
- Sell marketing services — ads, SEO, websites — with no real system behind them.
- Generic approach — work with every industry from gyms to SaaS.
- Slow onboarding, endless revisions, and campaigns that take weeks to launch.
- Focus on “clicks” and “impressions” instead of booked jobs and ROI.
- You chase leads manually or lose them after hours while competitors respond first.
- Use multiple platforms — CRM here, ads there, reviews somewhere else.
- Campaigns go untouched for weeks — communication drops off after launch

- Deliver growth systems — built for trades, layered for results, proven to perform.
- Trade-focused model — built only for home service businesses that want to grow.
- Fast launch process, zero delays — live within 72 hours, not multiple weeks.
- We track and measure booked jobs and ROI — every dollar tracked from click to client.
- Automated nurture closes leads fast — no lost jobs, no late replies.
- Unified platform — CRM, ads, automations, and reviews all in one.
- Weekly KPI tracking, reporting/check in’s, and live optimisation.
The Work, In Plain English.
Four things decide whether the phone rings and whether the job gets booked. This is what we work on.
Getting found
Google Business Profile, service and suburb pages, and paid search when you need the phone ringing sooner than SEO can deliver.
Turning clicks into enquiries
A page built for one job in one area, with the number and the quote form where someone actually expects to find them.
Catching every lead
Missed-call text back, follow-up sequences and quote reminders – so an enquiry doesn’t go cold while you’re on the tools.
Proving what it made
Every dollar tracked from the first click through to the job in the calendar, reported weekly in booked jobs – not clicks.
First impression, our partners
Hercules Digital have been fantastic from first contact through to results. The team are helpful, responsive, and really know what they’re doing. They helped me get things on track and boosted my business performance. I’d highly recommend them to any local business owner out there.
Orlando and his team at Hercules Digital have been great to work with. They helped me set up Google Ads and build a new website. Both have delivered great results and the process was smooth from start to finish. I’d recommend them to anyone looking for real results and good service.
They built our new website and helped us start running Google Ads, and the results have been excellent so far. Everything was smooth and straightforward. They’re very easy to work with, professional, and always respond quickly. I’d recommend them to anyone looking to grow online.
Hercules Digital have done an incredible job for us. They rebuilt our website and the new design looks and performs much better than the old one. Since launching our ads, we’ve seen excellent results. The team are great to work with and I’m more than happy to recommend them anytime.
Working with Hercules Digital has been a really positive experience. Even early in our Google Ads campaign, we started seeing results faster than expected. The cost per lead has been great and conversion rates are strong. They’ve been transparent, helpful, and easy to work with throughout.
We’ve been using Hercules Digital to run our Google Ads and couldn’t be happier. Results have been excellent, giving us a steady stream of quality leads every week. It’s made the whole process easy and stress-free. Highly recommend them if you’re looking to grow your business fast.
One Proven System.
Four Layers
The Hercules system is built in layers. Each layer solves the next growth problem your business faces – starting with getting more work in the door, and expanding as your business grows.
Lead Generation
For tradies who need more work coming in.
- Google Ads Campaign Setup & Management
- High Converting Landing Pages
- Lead Tracking & Reporting Dashboard
- Weekly Performance Reporting
Lead Conversion
Turn more of your enquiries into booked jobs.
- CRM Setup & Management
- Automated Missed Call Text Back
- Automated Lead Follow-Up Sequences
- Automated Quote Reminders
- Review Generation + AI Response System
Lead Expansion
Increase the number of enquiries coming into the business.
- SEO Strategy & Execution
- Meta Ads Campaign Management
- Expanded Lead Tracking Across All Channels
Growth Engine
Build long-term growth that compounds over time.
- SMS Marketing & Customer Reactivation
- Email Marketing Campaigns
- AI Lead Handling & Receptionist
- Social Media Content & Management
- Advanced Automations
Where The Work Actually Comes From.
Nobody searches your business name. They search the job and the suburb they’re standing in – then they call one of the first few results.
-
The search
Someone needs the job done
They type the trade and the suburb into Google. No brand name, just the problem they’ve got in front of them.
-
The map pack
Three local listings sit on top
Google puts a map and three businesses above everything else. That block takes the bulk of the taps on a phone.
-
The listing
Reviews and details decide it
Star rating, hours, service area, photos and how complete the profile is – that’s what picks which of the three gets called.
-
The page
They land somewhere built for it
A page written for that search and that suburb, not a homepage they have to work their way through.
-
The job
The call gets tracked
The search term, the click and the enquiry are tied together, so you can see which searches turn into booked work.
Start the conversation
No Commitments, Just Clarity
Connect with us
Address
- Australia – Sydney – Northern Beaches
- Monday → Sunday 9am to 5pm
Got questions?
We’ve Got Answers
Here are the most common questions we get from service business owners looking to scale. If there’s anything else you’re unsure about, just reach out — we’re here to help.
Get In ContactWe build and manage the marketing that gets trade businesses more work. Mainly that means getting you showing up on Google when someone in your area searches for what you do, backed by the website, tracking and follow-up that turns those enquiries into booked jobs. It’s built around your service, your area and who you’re competing against — not a template.
No — we work with trade businesses of all sizes. Whether you’re a sole trader looking for more consistent work or an established business wanting to scale, the system is built to match where you’re at. We start small, prove results, then expand from there.
We install it in layers. Layer 1 gets enquiries coming in through Google Ads and a high-converting landing page. Layer 2 installs automation and follow-up systems to convert more of those enquiries into booked jobs. Layer 3 expands your lead sources with SEO and Meta Ads. Layer 4 builds long-term growth through SMS, email, AI lead handling, and advanced automations. Most clients start with Layer 1 and expand from there as the business grows.
It depends on your trade, location, and the competition in your area. Most clients start seeing enquiries within the first few weeks. You get weekly reporting on exactly what the system is generating, so you can see what’s working and what needs adjusting from the first month on.
No. Whether you have an existing website and CRM or nothing in place at all, we handle the full setup. You just need to be ready to take the calls.