Increasing lead generation by 40% through SEO & a PPC campaign
Elements Defence
Elements Defence & Hercules Digital
Elements Defence, a company specialising in pressure washing, sealing, and window cleaning, faced a common challenge in the service industry: while they had a steady stream of leads, they sought to amplify their bookings and fill their calendar with more appointments. Recognising their need for enhanced online visibility and lead generation, Hercules Digital stepped in to provide tailored digital marketing solutions.
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Understanding the importance of tangible results, we proposed a results-based payment model, which Elements Defence eagerly embraced. Leveraging our expertise, we embarked on a comprehensive approach, combining Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns through Google Ads.
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Our Work
For SEO, we implemented strategies such as creating backlinks, optimising alt text, and refining meta tags to boost Elements Defence's organic search rankings. Simultaneously, our team meticulously restructured their Google Ads campaigns, crafting niche-specific ad groups and meticulously researching and selecting keywords tailored to their target audience.
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The results were exceptional: a 40% surge in lead generation over a 3 month period. By tailoring our strategies and services with Elements Defence's goals and adopting a results-driven approach, we not only elevated their online presence but also propelled their business towards sustained growth and success.
Our Approach
Objectives
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Ensure Elements Defence has a search engine optimised website.
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Substantially improve Elements Defence lead generation.
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Strategy
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Undergo an SEO Audit of Elements Defence website.
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Implement necessary changes to improve and optimise SEO.
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Create a tailored, pay-per-click Google Ads search campaign optimised for leads.
Results
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Website SEO improvement leading to a 25% increase in organic impressions.
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40% increase in lead generation over a 3 month period.
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Sebastian Holmes (Co-Founder), Elements Defence
"Thanks to the Hercules Digital team, our business has experienced a significant surge in lead generation, resulting in consistent jobs and remarkable growth. Their strategies and dedication have truly transformed our business. Greatest thanks and appreciation to our partners over at Hercules Digital, and I'm excited to see what more we can do together in the future".