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One ofHercules Digital client's, Kildare Road Medical Centre's product
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Providing 3x the industries average CTR 

KILDARE ROAD MEDICAL CENTRE

KRMC & Hercules Digital

Kildare Road Medical Centre, a forward-thinking medical facility, embarked on an innovative initiative to incorporate medical marijuana prescriptions into their practice. Recognising the need to educate and inform their community about this innovative service, they sought a digital marketing solution to amplify their message and attract patients seeking alternative treatments. Enter Hercules Digital, their strategic partner in navigating the digital landscape.

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Understanding the unique requirements of Kildare Road Medical Centre, we collaborated closely to devise a targeted PPC Google search campaign aimed at driving awareness and conversions through high website traffic with a reasonable ad spend. To accommodate their preference for a retainer payment model, we tailored our services to align with their business needs seamlessly.

One of Hercules Digital's clients products

Our Work

Our approach was meticulous, focusing on crafting a bespoke Google Ads strategy. Through exhaustive research and analysis, we identified niche markets and tailored ad groups, meticulously selecting keywords to ensure maximum visibility and relevance. Continuous optimization and fine-tuning of the campaign allowed us to achieve outstanding results.

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The campaign's success was evident in the remarkable clickthrough rate of 9.6%, a testament to its effectiveness in surpassing industry benchmarks by nearly threefold. Through our partnership with Kildare Road Medical Centre, we not only elevated their online presence but also facilitated access to innovative healthcare solutions for their community.

Our Approach 

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Objectives

  • ​Increase awareness of KRMC newly introduced medicinal marijuana prescriptions

  • Increase medicinal marijuana prescriptions

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Strategy 

  • Create a bespoke, pay-per-click Google Ads search campaign prioritising creating awareness of KRMC's new product through high impressions and a high CTR (click-through rate), while driving conversions.

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Results

  • 3x industry average click-through rate 

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Rhys Rushton, Kildare Road Medical Centre

“Awaiting testimonial"

Want to take your digital marketing to the next level? Contact us today to discuss your marketing needs and goals.

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