Achieving a 447% ROAS through a paid search campaign
BOUNCYBEEZ JUMPING CASTLES
Bouncybeez & Hercules Digital
Bouncybeez Jumping Castles, a jumping castle rental business, were facing a pressing challenge: their weekly bookings were lagging, despite a relatively significant ad spend that yielded disappointing returns.
Seeking a solution to boost bookings and maximise their marketing investment, they turned to Hercules Digital. Recognising the urgency, we tailored a results-focused strategy centered on Google Ads Pay-per-click services.
Our Work
Together, we shifted the paradigm by adopting a results-based payment model, aligning our success with theirs. This assured Bouncybeez that they wouldn't receive invoices for undeserving retainers, and that they would only pay us based on what growth we drive.
Through completely restructuring their Google Ads campaigns, by creating niche and specialised ad groups with rigorously researched and planned keywords, we crafted their Google Ads campaigns to precision. The outcome was sensational: an astounding 4.47x return on ad spend within a mere three weeks of our campaign launch.
Our Approach
Objectives
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Increase Bouncybeez's bookings to capacity.
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Optimise the efficiency of Bouncybeez' ad spend to maximise ROAS yield.
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Strategy
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Create a tailored, pay-per-click Google Ads search campaign that increases bookings and provides Bouncybeez with a high yielding ROI.
Results
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447% ROAS
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Increase in ROAS by 250%
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3x increase in weekly bookings
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Charlie Miles (Head of Operations), Bouncybeez
"Hercules Digital have been instrumental in our digital strategy to fill up our bookings calendar with consistent bookings. The Hercules Digital team ran a PPC Google Ads campaign that has currently provided us with a return on investment of 5.5x and continues to grow, and has given us consistent conversions that put our team to capacity with providing jumping castles across the Northern Beaches and North Shore. I couldn't thank them enough, and I couldn't recommend them more if you're interested in improving your sales and growing your business. I look forward to continue working alongside them while we continue to grow our business".